Setting up a Linkedin Company Page for Clients
You offered a client to build a Linkedin Company Page. And the client agreed! However, you may realize that it’s not that easy if you’re not your client’s employee with a corporate email address.
But don’t worry, in this post I’ll share three ways you can do it. Choose one of the options below and keep building Linkedin company pages for your clients. The three options are as follows…
- Build the page and add your client as admin user
- Get client’s corporate email address
- Get client’s Linkedin account access
Let’s now get into the details of each option below. If you haven’t built the page yet, check this Bonus section out on how to create awesome Linkedin Company Pages. If you’re already working with a number of client profiles, here’s a great post by Stephanie Nissen on how to improve your client’s page performance on Linkedin.
Build the page and add your client as admin user
This is the latest option to create a company page on behalf of your client. Updated in May 2017. It was suggested by a fellow marketing consultant Lisa Trublet (@lisatrublet). In Lisa’s words…
create the business page as your own business initially, then once all set up – you simply remove yourself as admin and hand over all administrative rights to your client
So I decided to check this process out. In theory it makes the most sense, so here’s how it is done in practice. I followed these steps to reassign one of the company pages I created for a client.
First I needed to make sure I connected with my client on Linkedin. So you can go ahead and invite them to connect or make sure that they’re your connection currently.
Then, go into the Company Page admin area. Locate Admin Tools link in the top navigation bar and click Manage Admins.
Inside the Manage Admins area search for your client and add the client as as admin. Don’t forget to save changes.
At this point there will be at least two admins for this page. You can actually add more admins if there are multiple people on the client’s side that need admin access to this page. Just make sure you add them as your connections first.
Once you added your client as an admin he / she can manage the page. At this point you should instruct your client to log into their Linkedin account and enter the page management area. Just as I described above, they will need to enter Manage Admins area and remove you from the list of page admins.
That’s it. If at some point in the future your client needs you to do additional updates, they can easily add you as an admin using a similar process.
Get client’s corporate email address
This second option is also a good one, but it will require a bit of coordination with your client. Remember that only employees are able to build company pages. When a page is being created Linkedin will ask you for your email and they will ensure that you have the company domain email such as email@example.com. Here’s what Linkedin says…
If you don’t have a confirmed email address associated with your LinkedIn account, you’ll be prompted to add and verify your email address.
In order to create a Linkedin Company page two things need to happen.
First, you have to have an active personal / individual account with Linkedin. Second, you have to have a company email address such as firstname.lastname@example.org. Linkedin needs your corporate email to verify that you are who you say you are.
Here’s how you do it…
- Explain the process to the client. There’s no need to go into the details, but give your client an overview of what this process will entail and who will do what.
- Ask your client to create a corporate email address with your name and provide you with access. For example, email@example.com.
- Go to your Linkedin account and add this new email address as one of yours. Linkedin will want to verify that by sending you the email. Follow the instructions.
Now that you’re verified “employee” of your client you can create the page. Once the company page is done and approved by the client go to option 1 (above) and add your client to the list of page admins.
This way it’s a bit more work on the client’s part, especially if it is a larger company and he / she needs to get in touch with IT people to set up up with the corporate email account.
The client may push back a bit because they hire you to create that page and you’re making them do the work. However, comparing to option # 3 (below) this is a proper way to do it. Make sure you explain the situation and the privacy issues you’re overcoming with this option.
Get client’s Linkedin account access
Finally, this option is not recommended most of the time because it violates Linkedin policy and a few other privacy related policies. But sometimes this is the only option.
This option requires minimal client involvement, it’s quicker and easier for the most part. BUT…
- client may not want to give you access to his personal Linkedin account and corporate email address
- this would violate privacy best practices and might flag your client’s account with Linkedin
- you may trigger “logging in from an unusual location” with Linkedin, which would block the account access for you and the client
I don’t recommend this option but you may try it if 1) you have a close relationship with the client and / or 2) located in the same city as your client.
If you choose to go this route, here’s a few things to keep in mind.
If you’re located in a different city than your client, make sure you use some kind of a VPN service to appear as if you’re logging in from your client’s usual location. The worst case scenario is that Linkedin blocks the account temporarily and your client will need to verify that it was him trying to log in from an unusual location.
Once you create the page, make sure you let the client know to update his / her password with Linkedin. It’s just a good manner.
There you go. All three options of creating a Linkedin Company Page for clients are all here. Choose the one that suits you the most. And let me know how it goes in the comments below. I value your input and will update the article just like I did with Lisa’s input on option #1.
How to create a Linkedin Company / Business Page
For those of you who’re just starting out, here’s a few recommendations to create a great company page on Linkedin.
There’s plenty of content around creating company pages if you choose to Google it. However, I want to simplify your search by showcasing the best blog posts and short videos from authoritative authors.
Introduction to Linkedin Company Pages
In this short (under a minute) video by Linkedin Marketing Solutions you will learn why you need to built a company page. You will also see how your business can benefit by having a Linkedin page. Clear narrative and good visuals take you into some of the key features of the company pages.
Optimize your Linkedin Company Page
In just over 2 minutes Hootsuite team discusses ways you can optimize your Linkedin Company Page. Just having a page is no longer enough. It’s critical that you optimize your page to achieve high rankings in both Google and Linkedin search.
SEO tips for your Linkedin Company Page
In just under 2 minutes the crew at Linkedin Marketing Solutions offers 3 crucial SEO tips to optimize your Linkedin company page for search engines like Google and Bing. This video will help you build a page that is search engine friendly and ranks high in SERPs.
You can always learn more about creating awesome Linkedin company pages via these links I found very useful.
- Examples of great Linkedin Company Pages by HubSpot
- Promoting your Company Page by Linkedin
- FAQs on Company Pages by Linkedin
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