How to SEO your social media assets
By now you probably have a number of social media profiles created such as Twitter, Facebook Page, Linkedin profile, SlideShare account, etc. Although these are not located under your domain name, it is important that each one of those profiles is properly optimized to be found on Google. This post is about ways to SEO your social media accounts and overall social presence.
First of all, anything you put out on the web is indexed by Google (unless your profile is part of a private social network that is closed from Google and Bing bots). So, let’s approach it two ways:
- Optimizing your social media profile for SEO
- Optimizing your social assets for SEO
SEO for social media profiles
There’s a number of great articles written on the subject of optimizing your social media profiles for better SEO performance in search engines. So, I’ll just reference the good ones here.
- Tips to make your Twitter profile rank by Matt Leonard
- Presentation on SEO for Linkedin Company Page by PJA
- How-to guide and a case study at SEOmoz by apiwarun
- Facebook as an SEO tool at Pubcon by Aaron Kronis:
There’s a lot of other great resources that I recommend you look for. Just Google things like and you should get a lot of cool info on each social media profile you’re interested in.
SEO for social media assets
Again, anything, and I mean anything you put out there will be indexed by search engines like Google (unless it’s a closed social network). So I recommend you pay attention to optimizing any piece of content you are distributing. Some quick examples include:
- Images on your Facebook Page
- PDFs to Scribd
- Power Point presentations on Slideshare
- Submitting articles to StumbleUpon
- and others.
Each one of those resources has meta data that is important for both internal (network’s own search tool) and external search (Google and Bing). Therefore it’s key to ensure your files are properly described for people and search engines. Let’s take one of my latest presentations that I put out on SlideShare.
SlideShare SEO example
I recently ran a course at Higher School of Economics in Perm. It was an internet marketing module for a ContEd marketing group of students. After the lectures I would upload the slides to my SlideShare profile so my students can grab from there.
Within a day after submitting the presentation I got over 100 views. My group was only 15 people. This means that 85 people were able to find my presentation within a day from its release.
Let’s look at what I did to get to these stats within a day from my internet marketing presentation submission.
- Title: The title is of appropriate length, starts with keywords (internet marketing) and is descriptive.
- Description: The overview of the presentation is like a snippet that tells a user what it’s about. I ensured that my other sessions with this marketing group of students had unique descriptions.
- Category: I chose the Technology category because I was talking about internet marketing, so the presentation was relevant to searchers in those specific categories.
- Tags: I tried not to overdo the amount of tags. I used single-word attributes to explain what the presentation covered.
- File downloads: I turned the file downloads on. Although I don’t think it affects SEO directly. But it definitely offers users more options to interact with my presentation.
By the same example I recommend you optimize any asset that goes out through your business profiles on social networks. Feel free to check my earlier post on SEO for PDFs. Ensuring that your docs are found on Google and through internal search is important for increasing the number of leads your materials generate.