SEARCH ENGINE OPTIMIZATION

SEO Hosting Options to Improve Rankings

Alex Zagoumenov
Alex Zagoumenov

You’ve heard the term SEO hosting and may have wondered what hosting had to do with search engine optimization. Here I want to share a few thoughts to help you decide if you need to change your hosting provider for the purposes of search engine optimiztion.

What is SEO hosting?

Your website is hosted with a hosting provider such as GoDaddy or your local hosting provider. That’s where your website files live. Hosting companies provide you with server space for your website’s files.

Locating your website’s files (hosting) near your audience to increase page load speed is what’s commonly referred to as SEO hosting practices.

Page load speed is very critical these days. If your pages load fast, search engines will reward your listing with higher rankings. Here’s how it works in more details…

Every time your page loads, it requests access to files from a server. For example, if your visitor accesses your website from Canada, but your hosting is located in Europe, your page load speed will suffer.

If you host with a local hosting company, then server response time will be quicker and the site will load faster. So in most cases my recommendation  is to host your website with a local website hosting provider, as close to your audience as possible.

What if your website caters to international audiences?

That’s where SEO hosting companies come into play. Such companies have servers in multiple countries and offer server space for your website in the country or the city of your operations.

Many international B2C companies prefer this option because it increases page load time significantly. For example, if your website visitor is located in the U.S. the files will be served from a U.S. based server. However, if the server defines that your visitor is coming from Russia, the files will be served from the Russian server location.

For example, when you setup a website with GoDaddy, this hosting provider offers the server space located either in North America or in Europe.

Content Delivery Networks and SEO

Content Delivery Networks or CDNs is another term of interest here because CDNs do just that. They serve your website content (images and scripts) from a server location that is closest to your website visitors. Wikipedia has a good intro to CDNs section…

A content delivery network or content distribution network (CDN) is a globally distributed network of proxy servers deployed in multiple data centers. The goal of a CDN is to serve content to end-users with high availability and high performance. CDNs serve a large fraction of the Internet content today, including web objects (text, graphics and scripts), downloadable objects (media files, software, documents), applications (e-commerce, portals), live streaming media, on-demand streaming media, and social networks.

The bottom line about the concept of SEO hosting is that it has everything to do with increasing the load speed of your website pages. Faster pages are likely to give you better rankings in organic search in Google and Bing.

Things to keep in mind about SEO hosting

  • You don’t have to have SEO hosting just to boost your search rankings. Just ensure that your current hosting provider is at least located in the country of your business.
  • You can find a few good SEO hosting companies just by Googling “seo hosting”. Make sure you Google “seo hosting companies reviews” too.
  • SEO hosting is more suitable for companies selling to international audiences. In other words, if you sell to Russians, host in Russia, and Google will reward you website.
  • Use SEO hosting if you manage multiple website of multiple domains for multiple countries and languages. Otherwise, just make sure your site is hosted around your place of business (as mentioned earlier, same country is just fine).

Feel free to share your questions and experiences in the comments below.

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